Williams set to unveil new F1 livery on Friday

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Williams will unveil its new Formula 1 livery on Friday morning, with just one week to go until the season-opening Austrian Grand Prix.

The Grove-based outfit split with title sponsor ROKiT last month for unspecified reasons, which has prompted a rethink of its colour scheme.

In a Tweet on Thursday, Williams said that the new livery would be launched at 9am on Friday morning – as it teased the reaction from its drivers.

Looking at images of the car, Nicholas Latifi – who will make his F1 debut with Williams this year – said it looked “sharp”, while George Russell said it was “smart”.

With Williams on the search for investors to help secure its long-term future, it has also been looking for replacement sponsors in the short term.

Speaking last month, deputy team principal Claire Williams hoped that a tie-up with sports agency 1920 Worldwide would help it attract fresh partners.

“We’re working with a new agency, and we’re very much redeveloping the way in which we go and take Williams to market, and we have huge confidence in that,” she said.

“Williams has always done a good job of attracting new partners into our sport, into our team and I believe and have every confidence that we will continue to do so.

“This is a great brand. It is a great team. And we’re on a very exciting journey.”

On Wednesday Autosport reported that ROKiT is closing in on a sponsorship deal with reigning F1 world champions Mercedes, with the partnership set to comes into force in time for the start of the coronavirus-delayed 2020 season.

Following its split with Williams, ROKiT insisted its involvement in other motorsport series would remain uninfected.

ROKiT is currently the title sponsor for the Venturi team in Formula E, and was signed earlier this year as W Series’ first major partner.

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